Oh… and the topic of the book? Basically, it’s a
beginner’s guide for the non-techie corporate manager or entrepreneur.
I’m writing for those not in the know who want to learn how and why blogging can be a business tool. There are a lot of smart folks in this category. If you recall your blog stats, only 7% of Americans were reading blogs as of March 2005 (according to a CNN, USA Today and Gallup study).
The Corporate Blogging Book by Debbie Weil (Penguin Portfolio); available on Amazon
Debbie is an online marketing and corporate blogging consultant.
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Sunday, June 19th, 2005 at 7 am
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Congrats on the book deal, Debbie.
Now, I’m a bit of a ‘blogging’ novice, but I do try to follow your WordBiz Report tips and news. One day, I might even get round to blogging myself (my To Do list is longer than the Nile River!).
Anyway, you asked for ideas for the book…
I’ve just thought: is there a kind of blogging Oscars? You know, where people get awards for the best or most visited/successful/commercial blogs? That might be an idea to include, with profiles of winners and how and why they got their blog to where it is.
Also, as an ex journalist (but with a journalist’s insatiable appetite for nosiness), I’d be interested in reading the benefits of blogs for journalists and/or writers in general.
How about looking at the use of webblogs in academia and in business, and see how they compare?
Finally, I’m sure it’s covered, but what about blogs versus online newsletters?
I don’t know how useful this lot is, but I do hope you find it helps in some way.
And all the best for a successful book launch!
Tracey Dooley
http://www.mediaminister.co.uk - great copy that sparkles as it sells