This is hilarious... well, funny. It's a master list of Top 10 wise comments you can "paste in" to your blog to sound like you're plugged in and part of the blogging cognoscenti. Most of the blognoscenti are opining the same thing... about the importance - or non-importance - of blogging as a phenomenon. About whether blogs replace traditional PR, etc. So pick from the list and you'll sound just fine.

The list is written for PR practitioners. But I guarantee you'll find it useful. A sampling:

1) Stop saying PR is dead. My CEO might cut my…

Here's my write up of the presentation at this week's IABC conference on how McDonald's communications strategy helped transform press coverage of the company between 2003 and 2005. Nothing to do with blogging but a great story nonetheless. The 2005 IABC conference was terrific and I met lots of great folks. The International Association of Business Communicators has a deservedly great reputation. Interestingly, many of the members focus on internal employee communications... which is relevant to internal corporate blogs. I've just joined the D.C. chapter and am looking forward to getting more involved.

This is what you get on a blog that you won't get on a static page of a corporate Web site. Writes Jonathan Schwartz, COO of Sun Microsystems:

One of the big upsides of my job is hobnobbing. I clearly didn't check with our corporate communications team before saying that, but let's be honest - it's cool to sit with a head of state, or a head of a corporation, or a CIO with an IT department bigger than Sun's entire employee base.

Here's my write up of the presentation at yesterday's IABC conference on how McDonald’s communications strategy helped transform press coverage of the company between 2003 and 2005. Nothing to do with blogging but a great story nonetheless.