This is cool. I’m thrilled to announce that Bob Lutz, GM’s vice chairman of global product development, is writing the Foreword to my book.
Bob is GM’s most high-profile blogger, as you probably know. I guess you could call him one of the first A-list bloggers for the Fortune 500.
I asked him… and he said Yes. He just emailed me a draft of the foreword. More than a draft really. It’s terrific. He’s an awfully good writer and yes, I think he wrote it himself. Thanks Bob, for a wonderful contribution to the book.
The Penguin folks and I have gone round and round on this one. Not disagreeing, mind you. Just trying to nail something that, er, felt right. Interestingly, the final choice is surprisingly close to many of the suggestions offered by over 100 loyal WordBiz Report readers in a book title survey.
And the sub-title is…
Absolutely Everything You Need to Know to Get It Right
Your comments? Feel free to weigh in. The "get it right" part is key, I think. It’s what I hear over and over from clients and other corporate types I talk to. In addition to worrying about the time suck.
Not a subscriber to WordBiz Report? Hey, it’s never too late. Sign up here and you can download your free copy of "Top 7 Tips To Write an Effective Business Blog."
In writing the chapter called "What Your Organization Could Do With a Blog" I’ve rounded up all the usual suspects. A partial list:
- Blogging as a complement to (or replacement for) traditional PR
- Blogs as the new corporate Web site
- Blogs and microbrands (thanks to Hugh Macleod)
I queried some blogging colleagues on their ideas for "categories" of business blogging. True to bloggy form, the conversation immediately veered off into a spirited discussion of why putting blogs into categories is a bad idea because a blog is just a publishing tool or content management system, etc. Dave Taylor sums it up here.
Despite the detour into "just content management," I’m packaging up the chapter as "ways you could use a blog." Being specific and showing examples of the kinds of things other companies are doing is awfully helpful to most folks. (Of course the book also explains how a blog IS in fact a simple content management system.)
Oh, and a new (or new twist) category of blogs emerged this week: blogging to create a viral marketing campaign. Budget Rent A Car has launched Up Your Budget. It’s an entirely blog-based, four-week, 16-city campaign with $160,000 in prizes…
Continue reading “So what could your organization do with a blog?”
Oh, if only it were this easy to write a book.
I just "exported" the contents of my BlogWrite For CEOs blog into a text file; then turned it into a Word doc.
404 pages. 82,097 words.
That covers the almost one year I’ve been blogging at BlogWrite (November 2004 to date). I’ve also got a blog at www.DebbieWeil.com that I began in June 2003.
Now if I could just press "publish" and send it on up to Adrian Zackheim, Will Weisser, Adrienne Schultz and the rest of the team at Penguin Porfolio. Though they’ve asked me for approximately 200 pages and 50,000 words. Well, we’ll just do a quick edit and cut it down. No sweat. (I’m kidding if that isn’t obvious.)
So blooking sounds cool. (Definition here and here.) I’m interpreting the term loosely, of course. But it’s just not the same as writing a real book. And really, would you want to read my unorganized musings instead of an organized narrative (which will have more stuff in it too)?
BTW, here’s a blook-in-progress: Hackoff.com. It’s a murder mystery by Tom Evslin set in the dot com bubble. Unfolding blog-like on a blog. And have you heard about the new Lulu Blooker Prize for Blooks?
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