I’m writing the chapter on ROI of blogging. Gotta have that one in a corporate blogging book, of course. And saw today’s cartoon by the ever naughty Hugh Macleod of GapingVoid fame. Wish I could put this in the book.
Although it’s not entirely fair to Mr. Sock Puppet on the left. I mean, it is a legitimate question.
Here’s an interesting comment from Hill & Knowlton’s Niall Cook on "value" (relative and subjective) vs. ROI (measurable and objective) - as it relates to blogging.
Good to see that this is being addressed, and looking forward to reading the book.