Nice to wake up on Monday morning to this subject line in an email from Robin Crumby, managing director of UK-based publishing and research company Melcrum: “Your book rocked my world!” I sent him a galley copy of The Corporate Blogging Book for an early peek:
“I took your book on holiday, naively thinking that I could dip into it during a quiet moment and lo and behold, read it cover to cover - I couldn’t put it down.
And then proceeded to talk about it for the remainder of my time in sunny Majorca, Spain!
‘RSS is the new e-mail’ will become my mantra for [today’s] UK NEPA conference. As well as other gems such as the many ways that blogs can help your business, over and above the “I’m a consultant/thought leader and here’s what I think” approach which seems to be the norm.”
- Robin Crumby
Speaking of the folks at Melcrum, I’m delighted to report that I’ll be a speaker at Melcrum’s Strategic Communication Management Summit in London on Oct. 19, 2006. Cool, huh?!
It’s the softcover pre-publication version of my book - a collector’s item! Keep it on your shelf or sell it on eBay (kidding… well, who knows?).
I’ve got two copies left that I will sign and send to two lucky winners.
All you have to do is enter our 2nd Annual One-Minute Blogging & RSS Survey. It’s 10 quick questions.
Cool. Take me to the One-Minute Blogging Survey.
Way to go, Brian! It’s exciting when a fellow author hits publication day and can announce the official release of his book: Lead Generation for the Complex Sale (McGraw-Hill, ISBN 0071458972, $24.95).
2.0: the new way to publicize your book release
Just got an email from Brian with a link to today’s press release about the launch. (He uses PRWeb which I’ve also used and recommend highly. Inexpensive and reliable; your release gets picked up by Google and other news sources.)
Companion podcast
Cleverly, he’s also released a podcast [direct link to MP3 file, 7:41 mins, 7.1 MB] through PRWeb Podcast. (Wish there were an interim download page for the podcast.)
Note that Brian has a big-name publisher, McGraw-Hill. These days, that isn’t enough. You’ve got to market your book as imaginatively and aggressively as if you were self-published. In fact, proving that you can do that is one key piece in getting a book deal.
About the book
Brian sent me a preview copy. It’s a handsome hardcover that packs in everything you could possibly want to know about creating and sustaining a lead generation program. If you’re in big-time sales with long lead times — or managing anyone who is — you gotta have Brian’s book on your desk. Order on Amazon.
More about the book and other ways to order.
Technorati tags: Brian Carroll , lead generation
See today’s issue of WordBiz Report, the first in a series of 5 Key Tips for corporate bloggers.
Repeat after me: it’s not about your widgets.
Swallow that thought and then brainstorm about issues / topics / lifestyles that your customers are interested in, need to know or are passionate about. That’s the topic of your corporate blog.
What more could a girl ask for in one day? Well, Adrienne Schultz, my wonderful editor at Penguin Portfolio, shipped me a sample of the book cover - hot off the press (see left). It looks great. Wow, it’s a real book!
And Zane Safrit, CEO of Conference Calls Unlimited and a prolific blogger, sent me flowers (in the photo)! Zane is one of the CEO bloggers I profile in the book. My favorite quote from him:
“Blogging helps me articulate and refine ideas in a linear fashion… ideas I may be thinking about for our company. So blogging improves my ability to communicate with my employees.”
And a nice kudo from Kirkus Reports
Read today’s review of TCBB from Kirkus Reports - Business & Personal Finance.
“Smart, witty and accessible.“
Oooh, I love it. What can I say?!
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