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Tip #5: How to uncover your “story” for an effective corporate blog

Monday, June 12th, 2006Filed in Corporate blogsComments

See today’s issue of WordBiz Report, the first in a series of 5 Key Tips for corporate bloggers.

Repeat after me: it’s not about your widgets.

Swallow that thought and then brainstorm about issues / topics / lifestyles that your customers are interested in, need to know or are passionate about. That’s the topic of your corporate blog.

Discussion

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