It's the first book to demystify and deconstruct the blogosophere for the skeptical or fearful executive, the type who doesn't want to be bullied into adopting blogs as the next new thing. Kirkus Reports calls it "smart, witty and accessible." IMHO it belongs on every CEO's desk. (Publisher is Penguin Portfolio.)
Reviews from MSM and bloggers
Read reviews by bloggers and other media. I invite you to download Chapter 1: Top 20 Questions About Corporate Blogging. It's a meaty excerpt. You can buy the book on Amazon or find it at your local Barnes & Noble or Borders and other bookstores. Order multiple copies (for your conference or other event) on 800-CEO-Read.
More about ordering multiple copies of the book
I've learned that the folks at 800-CEO-READ are only too happy to work with you. Want to order multiple copies for your employees, customers or business associates and have each one customized with a "compliments of" sticker? Want to send each one of those copies to a different address? Want your copies shipped internationally? They can do it. Call 800-CEO-READ. More ways to order here.
Q & A with Debbie Weil
Nettie Hartsock of WhitePaperSource interviewed me recently. Here are my answers to a couple of her questions: Q: Tell us about your new book. A: First of all I really hope that readers will find it engaging. The Corporate Blogging Book is supposed to be a fun, informal read, much like a blog. What distinguishes it from the other business blogging books is that I've written it for corporate-minded non-believers - the fearful and the practical ones. The non-cognoscenti who are still not sure how or why they should get into this blogging thing.
"Real people don't blog." - Anonymous (from the Introduction to The Corporate Blogging Book)
I've got a whole chapter on "Fear of blogging." And a ton of useful resources at the back of the book, including sample blogging guidelines, blogging etiquette tips and a comprehensive (but humorous) glossary for all things blog. Bob Lutz, who's global vice chairman of GM and one of the first Fortune 500 bloggers, has written the foreword. Which is kinda fun. And yes I'm quite certain he wrote it himself. I recognize his writing style from FastLane. Of course I also place blogging in the bigger context of the new marketing, the two-way conversation with your customers. That thought is still new to a lot of folks.
"You may be asking whether blogging is useful or relevant when your organization is in a period of crisis. My answer to that is yes. It's more important than ever to open the door wide, speak as honestly as possible and listen to your customers." - Bob Lutz (from Lutz's Foreword to The Corporate Blogging Book)
Q: Tell us about your background in content creation and how you came to be such a blogging expert? A: I'm a veteran journalist (reporter and editor) who got sucked into the Internet way back in 1992 - 1993 (remember Mosaic?). At that point I crossed over to business and marketing, what we called "the dark side" when I worked in a newsroom. BTW, used to be that "content" was what was inside a box. Weird, isn't it, these expressions we toss around. Anyway, soon after discovering the Web I decided I wanted to be on the business as well as the editorial side of things. I'm not clever enough to have thought of The Long Tail. But I was fascinated by the business models the Web was creating. So I went to business school and worked in corporate marketing for Network Solutions. 
Then I escaped from my cubicle to become a consultant. Thank God. I hated commuting. Now you can find me barefoot in my home office. (I go to yoga most mornings.) I do clean up for meetings and presentations, promise. Initially I focused on e-newsletters and Web site content as marketing vehicles. Three years ago it became clear to me that blogs were the next big thing in terms of a business communications strategy. So I dived in. If you get in the water first, you become the expert. That's more-than-you-wanted-to-know. Visit my bio for a more official version.
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