Corporate Blogs on the Economic Crisis: “What Crisis??”
Posted in the Category of CEO Bloggers and Corporate Blogging and In the News
Reading some of the better known Big Brand blogs you'd never know the nation's economic ship is listing sharply and BTW it's going to affect all of us, globally. Tom Friedman reminds us in the New York Times that this is an unprecedented scary moment (Sept. 30, 2008). He ranks it with the Cuban Missile Crisis, JFK's assassination and 9/11. OK, so things move slowly in corporate America. I guess we shouldn't be surprised that corporate blogs are not reacting in times of crisis. As an example, Southwest Airlines, which has one of the best corporate blogs,
On Being Digitally Nomadic
Posted in the Category of New New Things
Was invited to post a riff on Dell's Digital Nomads. It took me down memory lane. Read it here. Digital Nomads is one of a new breed of corporate blogs which I find to be particularly effective. It's on a topic clearly (but cleverly) related to the company's products. In this case, laptop computers. And more specifically the new Latitude laptop. Dell is inviting guest authors to submit entries in order to get a variety of voices. The results are interesting.
CEO Blogger Lament: “It Only Takes an Hour But It Takes Mindshare”
Posted in the Category of CEO Bloggers
Just ran across this. Forrester CEO George Colony started a blog in late January 2008. In April he spoke at the Forrester Marketing Forum on his first two months of blogging. "It only takes an hour a week," he said but he finds himself thinking about writing the blog all week. "So it's taking some of my mindshare." So true. It's one of the upsides as well as the downsides of maintaining a blog. You have to think. That's hard. He also makes the point that (at the time) no one was reading his blog so he wasn't…
Only 12% Are Corporate Bloggers, According to Technorati’s 2008 State of the Blogosphere
Posted in the Category of Case Studies and Corporate Blogging
No surprise: corporate bloggers are the smallest piece of the blogging pie, according to Technorati's just released State of the Blogosphere 2008. Only 12 percent of bloggers self-identify as "corporate," meaning they blog in an official capacity for their company.
But to complicate the numbers, a number of corporate bloggers also identify themselves as personal or professional. Click Continue to see the chart. Frustratingly, this leads to more fuzzy math. Twelve percent of what, I asked Technorati. Senior Director of Marketing Jennifer McLean replied via email that the 12% refers to the number of bloggers surveyed. That's 1,290 completed…
Author David Meerman Scott on the Twittering Personality
Posted in the Category of CEO Bloggers and New New Things
David Meerman Scott and I enjoyed some Mexican food in Reston, VA tonight. David was in town to do one of his New Rules of Marketing seminars based on his eponymous best-selling book. I asked him if he thought CEOs might adopt Twitter over blogging, as it's short and sweet. It's not an either or choice between Twitter and blogging, he said. Click continue to see our video. We were having a little fun after dinner. (You can follow David or me on Twitter.)
Is Twitter a Waste of Time? No, Says (Busy) Inc. 5000 CEO
Posted in the Category of Events and Social Media
Despite the fact that 39% of the Inc. 500 are blogging, I found only a tiny handful* of folks at this year's Inc. 5000 conference (speakers or entrepreneur-attendees) who are actively engaged in using social media. And when I say "actively," I mean more than the occasional blog post. So it was fun to meet Greg Cangialosi via Twitter. Greg is CEO of email services provider Blue Sky Factory - #1,861 on this year's Inc. 5000 list. BusinessWeek recently profiled a handful of Twittering CEOs and as well as explaining the brand building…