The Corporate Blogging Book by Debbie Weil (Penguin Portfolio); available on Amazon

“ Smart, witty and accessible. ”

“ Like Robert Scoble, [Weil] projects both authenticity and humility. ”

“ It's actually hard to think of anything left out of Weil's book. ”

“ The world does not need any more boring corporate blogs. We do, however, need a great one...from you. Open this book to any page and you'll discover ideas you can use to accomplish that goal, starting right now. ”

“ Rock solid advice and examples for anyone considering business blogging. Weil deftly shows how to avoid the pitfalls of open communications while establishing a real conversation with your customers. ”

“ To blog or not to blog? In business today, that is the question. And nobody is more qualified to provide the answer—and to demystify the blogosphere for Corporate America—than Debbie Weil. With incisive writing, vivid examples, and plenty of takeaways, this is *the* book smart businesspeople should read to understand the ins and outs of blogging. Prepare to take notes! ”

“ This compact-yet-comprehensive encyclopedia of corporate blogging lucidly explains why blogging should be part of any customer loyalty strategy. Even better, it helps ensure your blogging efforts will you make you—and your boss—look good. ”

“ Future CEO bloggers will thank you, Debbie, for saving their precious time with your book. If I’d read this book before I started blogging I would have saved 5-6 months of trial and sometimes embarrassing error. Maybe more. Great job! ”

“ The plain-English practical advice in The Corporate Blogging Book offers the kinds of insights that took us years of trial and error to figure out...An invaluable reference. ”

“ She liked the book. ”

“ As an author and speaker on customer service, I am constantly talking to Corporate America about being more responsive to the people who buy their products and services. Establish a dialogue with customers. That's where corporate blogging comes in. Using humor, insight, opinion and fact, Debbie Weil has produced an invaluable handbook for starting—and sustaining—the conversation between buyers and sellers. ”

“ The first clear-eyed look at the what and how of blogging as a corporate communications strategy. Both entertaining and informative, Debbie Weil's book allays fears surrounding blogging and provides sensible advice on how to write an effective blog, who should write it and how to measure success. This excellent primer will satisfy even the most skeptical of managers. If you fear you'll get it wrong, this book is the best place to start in order to get it right! ”

“ Debbie's book is a great introduction to corporate blogging. If you are thinking about a corporate blog, and want to learn the terrain, here is help to get started. Also useful if you are a manager who is scared or concerned about employees blogging. I had already been doing an "executive blog" for six months when I read Debbie's book, but I still found it informative and interesting. ”

“ Debbie Weil demystifies blogging in simple practical language. Rather than push you into it, she gently explains, coaxes and leads you by the hand so you can jump right in. ”

“ An excellent primer for the uninitiated, this book explains convincingly and clearly how to embrace customers in this casual online conversation. ”