As promised in the book, here’s a handy reference for many of the URLs mentioned.
Fortune 500 Blogs
Fortune 500 Business Blogging Index
Below are examples of Big Dog corporate blogs
Amazon.com Inc.: Amazon Web Services Blog
Cisco Systems, Inc.: Cisco High Tech Policy Blog
Cox Communications: Digital Straight Talk
Dell: One2One (New!)
Electronic Data Systems: EDS’ Next Big Thing Blog
General Electric Company: GE Global Research blog
General Motors Corporation: FastLane
Google: Google’s corporate blog
Hewlett-Packard Company: HP Blogs
Honeywell: Honeywell Career blogs
IBM: Guide to IBM Blogs
McDonald’s Corporation: Open For Discussion
Microsoft: MSDN’s Microsoft Blogs
Sprint: Things That Make You Go Wireless
Starwood Hotels & Resorts: The Lobby
Sun Microsystems Inc: Jonathan Schwartz
Texas Instruments: Video 360
Boeing: Randy’s Journal
Viacom International Inc: Real World/Road Rules Blog
Wells Fargo & Company: Guided by History
Xerox Corporation: Palo Alto Research Center
Yahoo!: Yodel Anecdotal (New!)
Small and medium-sized company blogs
This is a tiny selection, of course. Some of these blogs are discussed in the book.
Air Conditioning Contractors of America
Flypaper at designwear e-tailer Bluefly.com
English Cut by Savile Row tailor Thomas Mahon
Seth Godin
Dr. Lasky at Indium Corp.
Intuit QuickBooks
Lincoln Sign Company
National Association of Manufacturers
QC Industries
Steve Spangler Science
Stonyfield Farm
CEO Blogs
Matt Blumberg (ReturnPath)
Karen Christensen (Berkshire Publishing Group)
Mark Cuban (Dallas Mavericks)
Richard Edelman (Edelman PR)
Michael Hyatt (Thomas Nelson Publishers)
Alan Meckler (Jupiter Media)
Bob Parsons (Go Daddy)
Dave Sifry (Technorati)
Fred Wilson (Union Square Ventures)
Irving Wladawsky-Berger (IBM)
Blogging Tools & Technology
Hosted Blogging Software
TypePad
Blogger
WordPress.com
BlogHarbor
Squarespace
In-house and Enterprise Blogging Platforms
Movable Type
WordPress
iUpload
Socialtext
Traction Software
21Publish
MyST Blogsite
Listening to the Blogosphere
Blogdigger
Newsburst
Google News
IceRocket
PubSub
Talk Digger
topix.net
Technorati
Cool Tools & Hacks
Basecamp
Writeboard
Ta-da List
Writely
del.icio.us
Flickr
Steve Rubel’s list of hacks for blogging, RSS, Technorati and Wikipedia
Charlene Li & Forrester’s evaluation of blogging platforms (June 2006)
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